EMPORIO ARMANI

Giorgio Armani has created a style that has, with remarkable consistency, continued to explore countless variations and possibilities over the years. In expressing a precise vision - down to the most minute detail, it is a style in the truest sense of the word: a way of being and presenting oneself, certainly incorporating clothing and accessories, but also including gestures, ways, behaviours and attitudes; something that goes beyond the sum of its parts, and well beyond what one wears.

Giorgio Armani was born in northern Italy on July 11th, 1934 and decided to pursue a career in medicine. However, he joined the army after three years of studying this subject. He was then transferred to an infirmary unit in Verona as a result of his medical knowledge, but decided to find an alternative calling.

Emporio Armani came about in the early 1980s after considerable success with the Giorgio line. In addition, Emporio Underwear, Swimwear and Accessories arrived on the scene in 1982. This brand has attracted some high-profile names to be its faces, such as David and Victoria Beckham, Cristiano Ronaldo, Rafael Nadal, Megan Fox and Rihanna.